Tuesday, December 31, 2013

Happy New Year!

Thank you to all of our fans for a SUPER 2013! We wish you a happy and healthy New Year!

Friday, December 20, 2013

Thursday, December 12, 2013

Planning a Holiday Party?

SUPER Holiday party. Here's our twist on some classic recipes. Enjoy!


Prepare your SUPERPRETZEL Soft Pretzel according to the directions on the box. Then, spice up your SUPERPRETZEL with a thin layer of your favorite pizza sauce and a sprinkle of shredded cheese. Microwave your Mamma Mia SUPERPRETZEL an additional 5-10 seconds to reach pizza perfection, and add a dash of oregano for extra zest.

The Southern Fried SUPERPRETZEL

Mix ¼ cup of mustard (we like yellow) with 2 tbsp. dried onion soup mix. Let sit a few minutes to blend. Defrost your SUPERPRETZEL in a microwave for 15 seconds. Deep fry in 350°F oil top side down for 1-2 minutes. Drain on paper towels, let cool a bit, and enjoy with the onion mustard dip. For a special treat, sprinkle your SUPERPRETZEL with garlic powder right out of the fryer.


Before baking or microwaving, coat your SUPERPRETZEL Soft Pretzel with shredded cheese. Prepare according to the directions on the box, let cool an extra couple of seconds and enjoy!

Try these recipes and more on our tasty tips page! http://www.superpretzel.com/tasty-tips.php

Thursday, December 5, 2013

Enter to WIN the Peanuts Holiday Collection!

Have a SUPER Holiday movie night with Peanuts and SUPERPRETZEL! You may win the Peanuts Holiday Collection, the perfect stocking-stuffer. Simply visit this link to enter:

Get $3 Back by mail when you buy Peanuts Holiday Collection on Blu-ray™ or DVD and SUPERPRETZEL Soft Pretzels 6 count box!

Tuesday, November 26, 2013

Thursday, November 14, 2013

Last Week for Spin to Win!

This is the last week to test your luck in our Spin to Win game! There are great prizes still available. Hurry!!

PLAY HERE! http://go.rtm.com/superpretzel

Thursday, November 7, 2013

Attention SUPERPRETZEL and Peanuts Fans!

Get $3 Back by mail when you buy Peanuts Holiday Collection on Blu-ray™ or DVD and SUPERPRETZEL Soft Pretzels 6 count box!

Monday, October 28, 2013

SUPERPRETZEL is a Slam Dunk!

We know SUPERPRETZEL fans love basketball! We're as excited as they are for the season to start. When you're going for the complete stadium experience at your home don't forget to include SUPERPRETZEL. Here's our idea of a SUPER Star lineup:

Wednesday, October 23, 2013

C'mon, Put Some Mustard on It!

Looking for a big league snack to munch on when you watch the World Series? Grab yourself a 7th inning twist! Get the authentic ballpark experience in your living room with SUPERPRETZEL.

Put some on your home plate!

This year SUPERPRETZEL met the SUPERNATURAL - Mike Trout. Unfortunately our MVP team didn't make it to the Series, but maybe next year!

Tuesday, October 8, 2013

It's Hockey Season!

1. Hockey
2. Cold Beer

Now THAT's a hat trick!

Fun Baked In!

Friday, September 27, 2013

Play SUPERPRETZEL Spin to Win for a chance to win great prizes daily!

Have you tried our Spin to Win game yet? Check out all of the great prizes!

SWEEPSTAKES GRAND PRIZE: An adventure for a family of four. The winner will get to choose an adventure from the following options:
  • Trip to New York City
  • Williamsburg History Tour
  • Trip to Los Angeles
  • Trip to Walt Disney World

  • Signed Mike Trout items
  •  “Family of 4 Fun Day”, which will consist of four tickets to an amusement park 
  • Mike Trout Jerseys
  • $25 Amazon Gift Cards
  • Free trials of SUPERPRETZELS

ENTER HERE: http://go.rtm.com/superpretzel


Thursday, September 26, 2013

Happy Better Breakfast Day!

Nothing says breakfast like the sweet smell of cinnamon in the morning! Our SUPERPRETZEL Sweet Cinnamon Soft Pretzels have bursts of cinnamon mixed inside making them scrumptious all on its own or with a dash of cinnamon sugar sprinkled on top.

Tuesday, September 17, 2013

Introducing two NEW SoftStix flavors!

Do you love cheese?


We've got TWO new mouth watering flavors of SUPERPRETZEL SoftStix just for you! Introducing Nacho SoftStix and Buffalo SoftStix!! Your favorite cheese packed inside soft pretzel sticks.

Check out all of our delicious pretzel products on our website: http://www.superpretzel.com/products.php

Sunday, September 8, 2013

Welcome Back Football!

Welcome back football! It's been awhile. Now it's time for big hits, tailgating, and SUPERPRETZELS!!

Whether you are cheering on your favorite college or pro football team, kick off game day with a real stadium experience. The BIG game needs a BIG pretzel!

Now THIS is a halftime show!

Monday, August 26, 2013

Spin to Win Contest!

Exciting news SUPERPRETZEL Fans! We've launch our SPIN to WIN contest! Click on our Facebook Tab for a chance to win great prizes, including:

• 4 Day family adventures to Disney World, New York City, Los Angeles, and Williamsburg, VA.
• Amazon Gift Cards
• VIP Coupons 
• Mike Trout Jersey

Good Luck!!

Monday, August 12, 2013

Go Back to School with SUPERPRETZEL!

Get ready to send your kids back to school SUPERPRETZEL style!

Our Sweet Cinnamon Pretzels make a great treat to pack in their lunch box.

We've got your back when it comes to after-school snacks that are ready FAST! 

Try adding a spread of peanut butter, cream cheese or both!

PretzelDogs are perfect for quieting growling stomachs.

Find SUPERPRETZEL products at a store near you! http://www.superpretzel.com/finder.php

Tuesday, July 23, 2013

Happy National Hot Dog Day!

July 23rd is National Hot Dog Day! Here's how we celebrate at SUPERPRETZEL!

SUPERPRETZEL PretzelDogs come in three amazing flavors!

What's your favorite topping for your PretzelDogs?

Monday, July 22, 2013


Hey SUPERPRETZEL lovers - who's looking for a delicious Italian recipe with a Twist? Try our Mamma Mia SUPERPRETZEL!

INSTRUCTIONS: Prepare your SUPERPRETZEL Soft Pretzel according to the directions on the box. Then, spice up your SUPERPRETZEL with a thin layer of your favorite pizza sauce and a sprinkle of shredded cheese. Microwave your Mamma Mia SUPERPRETZEL an additional 5-10 seconds to reach pizza perfection, and add a dash of oregano for extra zest.

For more great recipes, check out our website! http://www.superpretzel.com/tasty-tips.php

Wednesday, July 10, 2013

Mike Trout Meet and Greet!

Here are some great pictures from a recent meet and greet with SUPERPRETZEL spokesman Mike Trout! The event was part of a prize package for 50 contest winners.

“Mike Trout is the kind of athlete that we can all look up to,” says Gerry Schreiber, CEO & President of J&J Snack Foods. “Our contest winners and everyone at J&J know Mike Trout is a great role model and that he inspires us to believe that we can succeed in spite of setbacks or obstacles. Not only are we proud to have him represent our SuperPretzel brand, but also we’re thrilled that we can fulfill our contest winners’ dreams to meet this sports superstar.”

Friday, July 5, 2013

J & J Snack Foods Essay Contest Winner Announced!

A SUPER Congratulations goes out to Lexi Ramos from Lakeside Middle School in Millville, NJ. Lexi won our recent essay contest.

"Teens can live their dreams and be happy even when it's tough" - Lexi wrote in her essay explaining why SUPERPRETZEL spokesman and Millville, NJ native Mike Trout is such an inspiration to their hometown.

Lexi's prize includes a trip to California to meet Mike Trout! She'll get to attend an Anaheim Angels game and spend an afternoon at Disneyland!

We hope she remembers to have a Mickey SUPERPRETZEL when she's there!!

Congratulations Lexi!!!

Check out an article from NJ.com to learn more: http://www.nj.com/cumberland/index.ssf/2013/06/millville_lakeside_middle_schooler_to_meet_mike_trout_in_california.html

Wednesday, July 3, 2013

Happy 4th of July!

Happy 4th of July SUPERPRETZEL Fans!!

We hope you enjoy a HAPPY, SAFE, and SUPERPRETZEL-filled holiday!

Wednesday, June 19, 2013

A SUPER Snack for the Stanley Cup Finals!

A Stanley Cup Final featuring two original six teams deserves an original SUPERPRETZEL snack!

If you're hosting a hockey party, we have the power play of appetizers! 

Blackhawks. Bruins. SUPERPRETZEL. That's what we call a hat trick!

An NBA Finals Game 7 Slam Dunk!

What's the perfect snack to have while you're watching Game 7 of the NBA Finals? A SUPERPRETZEL Soft Pretzel of course! They're ready in seconds, so you won't even miss a fast break!

A SUPERPRETZEL Soft Pretzel and cheese - now that's a slam dunk!

What's your favorite way to dunk your SUPERPRETZEL Soft Pretzel?

Friday, June 14, 2013

A SUPER Inspiration!

Today is opening night for the new Superman movie - Man of Steel. Did you know that the name SUPERPRETZEL was inspired by none other than Superman?

 In 1971 Gerald B. Shreiber purchased J&J Soft Pretzel Co., then in bankruptcy, and turned it into the company we know today as J&J Snack Foods Corp. And, theater-goers have been enjoying SUPERPRETZELS with their favorite movies ever since.

Monday, May 13, 2013


We were happy to celebrate National Soft Pretzel Month by appearing on Fox's Good Day Philadelphia! Chef Joseph Furgiuele prepared several delicious recipes using America's favorite soft pretzel!!

Philadelphia News, Weather and Sports from WTXF FOX 29

Find these recipes and more on our website: http://www.superpretzel.com/tasty-tips.php


What a great team!

Monday, May 6, 2013

Coaches vs. Cancer 2013

We were very happy to participate in the 2013 Coaches vs. Cancer event at Millville H.S. in NJ.

Guided by the Coaches vs. Cancer Council, participating coaches help people with cancer today and to find cures to end the disease tomorrow, and have raised more than $87 million to help the American Cancer Society’s mission.

Millville is of course our favorite player's hometown - Mike Trout!